Sheet Society has opened the doors to a sleep haven featuring tonal hues, cosy textures and sleep stylists; unveiling their first flagship store. Stepping out of the virtual realm and into bricks and mortar, Sheet Society’s flagship reimagines sleep-decor shopping with unique sensory experiences designed to curate the ideal night’s sleep.
Sheet Society “sleep stylists” will be available, by appointment, to help dreamers curate their bedroom sanctuary. Guests will be personally guided through a range of tranquil options, from tonal hues, signature natural fabrics and cosy textures that create a sense of everyday luxury in the home.
The ability to touch, feel, and take home swatches is what a shoppers sweet dreams are made of. The Armadale store will also be home to the interactive ‘bed builder’ where customers can customise their dream bed using a digital tool by creating and previewing their personal bedding combination one item at a time.
Sleep Society CEO and Co-founder Hayley Worley says, “We loved bringing the digital side of our business into the physical space and our touch screen bed builder is such a fun addition. Our customers can easily start to build their dream bed and choose from any colour, size or texture by navigating the touch screen. It perfectly compliments the physical experience of exploring bedding combinations. A bedroom is so personal, and it was important that we created a space where people can not only visualise their dream setting but feel it and ultimately see themselves in it”.
Launched online by Hayley and Andy Worley in 2017, Sheet Society has experienced rapid growth as consumers spend more time turning their bedrooms into a sanctuary. After achieving online success, with sales growing 112% year on year, Sheet Society has evolved and entered into more traditional retail pathways, bringing their online experience to the offline world. The store will give customers the ability to curate bedding in a mix and match style, similar to building a fashion wardrobe.
Taking pride of place in the Armadale store is Sheet Society’s new winter collection. Tapping into the brand’s signature focus on natural materials, the winter collection celebrates a new fabric, waffle linen, as well as new colourways like Mauve and Teal. The winter collection sits alongside essential and signature collections that include the popular ‘Eve Linen’ made from 100% French Flax.
The flagship store was thoughtfully designed by Melbourne interior designers GOLDEN. Drawing on honest and natural materials, the space curates an inspired, yet approachable sentiment featuring a raked timber-lined ceiling and floor bringing the space together, framing the Sheet Society experience. Curved walls are utilised in repetition to rhythmically lead customers through the store and frame the individual product stories.
Ellen Hodson, Senior Designer explains “We designed the space with sustainability and longevity in mind. We were inspired by Sheet Society’s use of natural fabrics and drew on an honest and organic design pallet to ensure we complemented the collections. The considered use of lighting and materials such as travertine and timber reflects an approachable, residential-inspired space. It was important to emulate the brand ethos and create a sense of sanctuary.”
Nestled amongst Mecca and Stylerunner, Armadale high street is no longer just cafes, antique stores and bridal boutiques, it has transformed into one of Melbourne’s best shopping strips, with an array of local and international fashion labels.
What was the inspiration behind the experience and design of Sheet Society?
Inspired by honest and natural materials to reflect the brand’s integrity.
What can customers expect when they walk in?
A boutique experience that feels like your home whilst allowing customers to fully customise their bedding using the in-store bed builder. The interactive ‘bed builder’ is a device where customers can customise their dream bed using a digital tool by creating and previewing their personal bedding combination one item at a time. Natural materials are used throughout to frame the product and the Sheet Society experience.
We have certainly become more and more invested in the design of our bedrooms, what are some of the key trends that we are seeing this season and upcoming?
Adventurous with colour and pattern. The layering of textures.
How have recent fashion trends from the runway been reflected into bedroom design trends?
Textures, materials, colours, and patterns. Everything from boucle to linen and seasonal hues.
Describe the vibe in 3 words
Warm, approachable, and residential.
The Sheet Society is now open at 1123 High Street, Armadale. For more information, please visit www.sheetsociety.com
